Creativity, Innovation and Entrepreneurship With A Lemon Twist
Value Proposition Design
Your number one priority when exploring your new business idea is to determine how best to create value for your target customer, deliver that value in a form that brings new value to them and capture that value back in the form of a transaction. Our preferred tool to start this process is the Value Proposition Canvas. Take a look at the Problem solution map.
This is where you begin to formulate the value you intend to deliver to your target customer in the form of a product or service. At best, your value proposition is an untested hypothesis. With the Value Proposition Canvas, you begin the process of understanding the customer through examination of their current situation. This process of Customer Discovery helps you to accurately identify what pains and gains are present with their current set of “jobs-to-be-done”? Beginning with the Customer Profile reduces the risk that your solution to their problem is not the “solution to their problem.”
