Lean Principle # 1: Before you spend a ton of time building X, make sure that X will actually help your business thrive.

The number one reason for failure in entrepreneurship is building something that nobody wants. Understanding the intimate needs and wants of your customer is critical to getting the “X Factor” right.

Entrepreneurial Zen is essentially right mindset, right action at the right time. Mindset is the foundation for all success in life and in particular for entrepreneurial success. Where does it begin? With a growth mindset that can tolerate failure and learn quickly.

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