Startups live and die by the people that bring them to life. The founding team is the prime mover of the idea from heart and mind to market. Creating an organization based on an idea or tech innovation is often nonlinear. It evolves and grows chaortically.
This idea was first proposed by Dee Hock, founder and former CEO of VISA, as a “system of organization that blends characteristics of chaos and order.” This in essence is what a startup organization faces.
Challenges in every direction, Founding decisions need to be made by design yet flexible enough to weather the road ahead. Startups face a myriad of decisions in an environment that is dense, uncertain and impermanent.
Starting a company is a life changing decision.